This is how our coffee lives.
We know that Death Wish Coffee lives in the day-to-day grind of thousands of people who's stories are unique and important to tell. Whether they are a blacksmith, like Elisa Coakley-Koch, or a boxing coach like Tyrone Jackson, we take each and every one of these stories and our part in them, very seriously. #GrindItOut is a celebration of the Death Wish community, and what they do every day.
Coffee is an industry that has dozens of moving parts to make it function. Not least of which is the barista. This is why we spent the day with Ron Grieco, long-time barista, and co-owner of two Stacks Espresso Bar's in Albany, NY. His life didn't start in coffee, and honestly, it took him a while to come around to it. It wasn't until he was ready to move on from drugs and alcohol, that he fell in love with the industry and all that it had to offer. Now, he owns two coffee shops, both fully staffed with wonderful people that have become coffee experts themselves. He wakes up early and stays up late because it's his grind and he loves it (the caffeine helps too).
We spend the day with Elisa Coakley-Koch, a self-employed blacksmith in upstate New York. In her profession, Elisa understands exactly what it means to grind it out (she literally grinds metal all day). Her story starts in Minneapolis where she developed a love of putting metal to the hammer and flame, and quickly grew into a job that’s allowed her to carry out the legacy of one of the oldest professions in the world. Between the obvious dangers of the job and the hours and concentration that it takes to get the work done, Elisa’s day might be difficult and tiring but it’s what she loves to do.
Show Us Your Grind
We know that Death Wish Coffee lives in all different daily grinds. Show us yours using #grinditout.
WAKES UP THE DEAD “Got my first order a couple weeks ago and I already swear by it. I work overnight and this brew saves the hypothetical day for me. My coworkers even flock to the coffee pot every time I flip the switch now. Great flavor. No bitterness. Perfectly bold and dark. This is what coffee was intended to be.”
DEATH WISH DEVOTION “This is by far the best coffee EVER! Not just the high caffeine content but the flavor as well. Dark, rich and chocolaty with a hint of fruitiness, a perfect way to start the day. Smooth enough to drink black but bold enough to punch you in the teeth with great taste.”
THIS COFFEE “Deathwish is easily the best coffee I've ever had. The extra-strength caffeine kicks in almost instantly. It has a very neutral flavour for a coffee with just a hint of earthiness at the end of it.”