Give 'em Pumpkin to Talk About
By Megan Dority — / The Biz
Death Wish Coffee's All-Natural Pumpkin Chai
Just in time for Pumpkin Spice Latte Season, our brew crew roasted up a Pumpkin Chai Coffee—without the chemicals you can’t pronounce. Made with all-natural flavoring, Fair Trade and USDA Certified Organic—this isn't your toxic ex's PSL.
What does all-natural mean?
It means the flavoring components in our Pumpkin Chai are 100% non-synthetic. We've got some pretty high standards.
Did you know a large majority of pumpkin coffees aren't au naturel? In fact, pumpkin spice blends only need about 5-10% of natural ingredients to trick consumers’ brains into thinking they’re drinking something that tastes similar to pumpkin pie, according to Kantha Shelke, food scientist for the Institute of Food Technologies. That means for most pumpkin spice blends out there, 90% of the drink is a blend of synthetic chemicals.
“We saw the need to create a pumpkin coffee that meets the demands of our customers, and that demand was for a Fair Trade and USDA Organic Pumpkin Chai Coffee. Artificial ingredients aren’t the right way to create a pumpkin blend—and that’s exactly why we wanted to do a pumpkin blend the right way.” - Mike Brown, Founder
What's in it?
The Pumpkin Chai blend, formerly known as “Cauldron-Aged Pumpkin,” was inspired by the homemade chai recipe used at the local coffee shop where Death Wish Coffee was born. The recipe includes real spices that you’d find in the grocery store—We pair our beans with a magical, chai-inspired blend of cinnamon, cardamom and nutmeg, and roast them to perfection. The blend is finished off with the signature Death Wish Coffee roasting process.
“Death Wish Coffee Pumpkin Chai is not just your run-of-the-mill pumpkin-flavored coffee. To create the uniquely delicious spice profile we use real, organic certified spices and tea that you see listed on the ingredient panel. This coffee is truly a labor of love with the goal being to provide the most off-the-hook pumpkin coffee experience of the season.” - Lauren Abendroth, Director of Research + Development
According to Mintel, 39% of US adult coffee drinkers say they would be encouraged to buy coffee with no artificial ingredients and 25% with organic ingredients. As a company that has a no BS guarantee, Death Wish Coffee Company saw an opportunity to create healthier coffee for their loyal coffee drinkers that is free from artificial ingredients, Fair Trade + USDA Organic—all while ensuring their blends remain highly caffeinated and never bitter.
Pumpkin Chai Offerings
- 12 oz. ground.
- 12 oz. whole bean.
- 10-count Death Cups (available in retail shop + Amazon).
- Find it on deathwishcoffee.com/pumpkin, Amazon, in Death Wish Coffee’s Retail Shop and retail locations nationwide.
There's nothing artificial about Death Wish Coffee Pumpkin Chai—just real, fresh ingredients that give it a true autumnal taste—without the chemicals you can’t pronounce. Strong, seasonal and spiced up—if you’re looking for your fix of pumpkin spice, then try our Pumpkin Chai Coffee for a limited time only.