Skip to content

ENTER FOR A CHANCE TO WIN THE FIREFLY GOLDEN TICKET MUG

  • Coffee
    • Subscribe & Save
      • Start a Subscription
      • Society Benefits
      • Society Exclusive Merch
    • Brew Format
      • Bagged
      • Single-Serve Pods
      • Canned Lattes
      • Espresso Capsules
      • Instant
    • Organic Coffee
      • Light Roast
      • Medium Roast
      • Dark Roast
      • Espresso Roast
      • Valhalla Java Odinforce Blend
      • Organic Coffee Bundles
    • Flavored Coffee
      • Blueberry
      • Chocolate Hazelnut
      • Coconut Caramel
      • Vanilla
      • Flavored Coffee Bundles
  • Merch
    • All Merch
      • Apparel
      • Accessories
      • Mugs
      • On-the-Go Drinkware
      • Storage & Brewing
      • Sale
    • Gifting
      • Gift Cards
      • Flavored Variety Packs
      • Roast Variety Packs
    • Society Exclusives
      • Society Exclusive Merch
      • Join the Society
  • Society of Strong Coffee
  • Ritual Rewards
  • Account
  • Careers
  • Help & FAQs
  • Find In Store
  • About
  • Blog & Content
Log in
  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • Coffee
    • Start a Subscription to join the Society of Strong Coffee.
      Subscribe & Save
      • Start a Coffee Subscription
      • Society Benefits
      • Society Exclusive Merch
    • Shop Light Roast Death Wish Coffee.
      Organic Coffee
      • Light Roast
      • Medium Roast
      • Dark Roast
      • Espresso Roast
      • Valhalla Java Odinforce Blend
      • Organic Coffee Bundles
    • Shop Coconut Caramel flavored Death Wish Coffee.
      Flavored Coffee
      • Blueberry
      • Chocolate Hazelnut
      • Coconut Caramel
      • Vanilla
      • Flavored Coffee Bundles
    • Death Wish Coffee's lineup of premium canned lattes including Mocha, Vanilla and Original.
      Brew Format
      • Bagged
      • Single-Serve Pods
      • Espresso Capsules
      • Instant
      • Canned Lattes
  • Subscribe & Save
  • Merch
    • Shop the Death Wish Coffee Chemex Cowboy Collection.
      All Merch
      • Apparel
      • Accessories
      • Mugs
      • On-the-Go Drinkware
      • Storage & Brewing
      • Sale
    • Gifting
      • Gift Cards
      • Flavored Variety Packs
      • Roast Variety Packs
    • Shop Death Wish Coffee Society Exclusive Merch.
      Society Exclusives
      • Society Exclusive Merch
      • How to Join the Society
Death Wish Coffee
  • Find in Store
  • Blog
  • About
    • Start a Subscription to join the Society of Strong Coffee.
      Coffee Subscription
      • Member-Only Benefits
      • Start a Subscription
    • Join Ritual Rewards to earn points and redeem them for free coffee and merch.
      Ritual Rewards
      • How to Earn + Redeem
    • Learn more about the history of Death Wish Coffee.
      Our Story
      • History & Brand Values
Log in
Cart

Item added to your cart

View cart
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts

Run The Day

 

RUN THE DAY

ETHIOPIAN YIRGACHEFFE COFFEE BLEND

Inspiration for our limited-edition beans? Running like a girl.  

 

No, seriously. These beans were inspired by the resilient young women of Girls Gotta Run who rigorously train in hopes of reaching the Olympics—all near the birthplace of coffee—Yirgacheffe, Ethiopia.

 

We have an amazing opportunity to support 10 young women and their mothers—as they train, grow and develop over 2022—through the Girls Gotta Run Organization.

BUY NOW

Here is how you can give between sips.

Giving back to coffee-growing communities around the world. 

Giving back to coffee-growing communities around the world. 

Copyright: Girls Gotta Run Foundation

Copyright: Girls Gotta Run Foundation

Copyright: Girls Gotta Run Foundation

Copyright: Girls Gotta Run Foundation

Run the Day is our first foray into creating a blend that gives back—one inspired by the young women of Girls Gotta Run near Yirgacheffe, Ethiopia. Since 2002, Ethiopia has won 35 Olympic medals in running. Nearly half of those winners are from Bekoji—the small village where Girls Gotta Run was founded.

Running offers another pathway—our support sponsors 10 girls by providing running gear, educational supplies and scholarships, life skills training, run clubs for leadership development, plus their mothers’ savings and entrepreneurship throughout 2022.

Copyright: Girls Gotta Run Foundation

Run the Day is our first foray into creating a blend that gives back—one inspired by the young women of Girls Gotta Run near Yirgacheffe, Ethiopia. Since 2002, Ethiopia has won 35 Olympic medals in running. Nearly half of those winners are from Bekoji—the small village where Girls Gotta Run was founded.

 

Running offers another pathway—our support sponsors 10 girls by providing running gear, educational supplies and scholarships, life skills training, run clubs for leadership development, plus their mothers’ savings and entrepreneurship throughout 2022.

 

If you're gonna grind, Grind For Good.

Sign up for early-access to all Grind For Good releases.

 

Sign up for early access to our Run the Day blend, being released in March 2022.

 

Value is required
Thank you!
Value is required
Thank you!

Sign up for early access to our Run the Day blend, being released in March 2022.

 

If you're gonna grind, Grind For Good.

Sign up for early-access to all
Grind For Good releases.

Value is required
Thank you!
Value is required
Thank you!

Copyright: Girls Gotta Run Foundation

EMPOWERMENT
IN ONE SIP

We set out to create a coffee as strong and bold as the young women of Girls Gotta Run.

 

Inspired by young runners who fiercely train in the birthplace of coffee, our limited-edition Run the Day blend is bright, bold and highly caffeinated—with delicate notes of candied citrus and dark chocolate.  

Copyright: Girls Gotta Run Foundation

RUN THE
DAY BLEND

EMPOWERMENT IN ONE SIP.

 

We set out to create a coffee as strong and bold as the young woman of Girls Gotta Run.

 

Inspired by young runners who fiercely train in the birthplace of coffee, our limited-edition Run the Day blend is bright, bold and highly caffeinated—with delicate notes of candied citrus and dark chocolate.  

INSPIRED BY TRADITION

All the beauty of nuance that Ethiopian arabica beans are known for is artfully combined with the body and richness of robusta—this blend is a fearless innovation into the coffee-roasting frontier. #coffeenerdalert

 

USDA Organic and Fair-Trade Certified coffee beans, from the Yirgacheffe region of Ethiopia and India.

Copyright: Girls Gotta Run Foundation

INSPIRED BY TRADITION

All the beauty of nuance that Ethiopian arabica beans are known for is artfully combined with the body and richness of robusta—this blend is a fearless innovation into the coffee-roasting frontier. #coffeenerdalert

 

USDA Organic and Fair-Trade Certified coffee beans, from the Yirgacheffe region of Ethiopia and India.

Copyright: Girls Gotta Run Foundation

EMPOWERED TO RUN YOUR DAY

Preorder a Girls Gotta Run-inspired tee—wear it to run circles around any to-do list—whether you’re actually running or not. Preorder now and receive early access to our limited-edition Run the Day blend.

PREORDER CLOSED

Invalid password
Enter

LET'S DRINK COFFEE AND THROW THINGS AT HAPPY PEOPLE

End of the road, jack.

Company

  • Help + FAQ
  • Refund Policy
  • Careers
  • Wholesale

Accounts + Orders

  • Your Account
  • Shipping + Delivery
  • Subscription
  • Track Your Order

Legal

  • Terms + Conditions
  • Privacy Policy
  • PROP 65

GET WIRED WITH US

  • Facebook
  • Instagram
  • YouTube
  • Twitter
© 2025, Death Wish Coffee. All rights reserved.

GET WIRED WITH US

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • Choosing a selection results in a full page refresh.
  • Opens in a new window.