A table covered in holiday decorations and a coffee maker, mug and coffee pods.

The Ultimate Last-Minute Gift

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Gift Cards: What They Really Want

With the holiday season well under way, and only a minimal amount of days left to get your holiday shopping done, we want to let you in on a little secret. You’re not alone if you feel a little bat sh*t crazy. The caffeinated shopping madness is in full force. Not to mention, the overwhelming pressure to give that perfect gift to your insane mother-in-law who literally already has everything. We’re here to shed light on a few holiday gift-giving myths during this holiday mayhem.

Let’s be honest, it’s bad enough that we buy gifts that realistically no one wants—with money we don’t really have. How many times have you received a gift that either remains in the dark, depths of your closet or in the trash? Probably one too many times. So, what’s the solution to giving better gifts without being a total Scrooge?

It’s actually more obvious than you might think. Hint: it’s something green that likely doesn’t grow on a Christmas tree. As Wu-Tang Clan put hit, “Cash Rules Everything Around Me.” That’s right, most Americans agree that they want to find cold, hard cash or shiny plastic under the tree. In fact, over 60% of consumers prefer gift cards to physical gifts according to Business Wire.

A black Death Wish Coffee digital gift card.

While traditionally, giving gift cards or cash might’ve been considered tacky—the times sure have changed. The biggest benefit of giving a gift card is that it allows the recipient to choose something they actually want or need. It’s been proven, the majority of people feel less guilty spending money on something for themselves when they are able to use a gift card to pay for it—or at least a portion of it.

How often do you find yourself on the hunt for a gift for someone else and instead you end up buying something for yourself? Well, according to Economist Joel Waldfogel, people value gifts 20% less than items they buy for themselves. Hence, why a gift card is a win-win. You give a gift that the recipient can in turn buy for themselves.

Give them what they really want for the holidays: a digital gift card. There’s no waiting, no guessing, no shipping and no hassle. We’ll immediately send you a code so you can choose to print it out or write it in a card.

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