In August of 2015, we decided to enter Intuit Quickbooks Small Business Big Game Competition. It was a long shot, but it was something we thought might be a good goal for the team to work toward. It was based off of voting and because we entered late and 15,000 businesses had entered, we were sure our chances were slim. Quickly, however, learned to never underestimate the power of the Death Wish community. Within a few weeks, we found out we were in the top ten, and then eventually our owner Mike Brown was flown to San Jose, CA where he learned we were in the top three.
After a very long October and November, Intuit told us we had won and we were astounded. There were tears (lots of tears), champagne (lots of champagne) and a little bit of fear (okay, we were freaking out) but we knew that our community had just changed everything for us and we were ready to step up.
February 7th, the commercial aired and within 30-seconds we reached millions of people and let them know about the World’s Strongest Coffee, most for the first time ever. In the year since, our team, our warehouse and our amazing community has grown to more than we ever expected it to and it’s only the beginning. We live to fuel your day and your passions, and we will never be able to thank you enough for allowing us to do so.