The World's Strongest Coffee Fuels NASCAR

The History of Death Wish Coffee and NASCAR

It’s no secret that NASCAR is a big deal to Death Wish Coffee. Since our early beginnings, we’ve been lucky to have both friends and fans in the racing community. During a tour of the NASCAR Hall of Fame in Charlotte, Death Wish Coffee met Ty Dillon and became fast friends with the NASCAR community.

Ty Dillon at the NASCAR Sprint Cup Series

After that tour, Death Wish Coffee became a primary sponsor for Ty Dillon in the NASCAR Sprint Cup Series race at Dover International Speedway in Delaware on October 2, 2016.

“I’m really not a morning person, so I enjoy a cup of coffee to get me moving,” Dillon said. “Death Wish Coffee has mastered the blend of beans and its roasting process to produce the perfect cup.”

In true Death Wish fashion, Dillon drove a Chevrolet SS race car emblazoned with Death Wish Coffee’s logo. This partnership marked Death Wish Coffee’s first NASCAR sponsorship—but certainly not the last one.

A.J. Allmendinger at the NASCAR Xfinity Series

On August 3, 2019, Death Wish Coffee fueled A.J. Allmendinger at a race in their own backyard—the Zippo 200 at Watkins Glen International. Death Wish Coffee is no stranger to Watkins Glen, having previously served as sponsor for Kaulig Racing’s alliance partner, Richard Childress Racing.

“Our partnership with Death Wish Coffee couldn’t be more perfect—and to have them on our No. 10 Chevrolet at their home track is even better,” said team president, Chris Rice. “To top it off, we have A.J. Allmendinger behind the wheel, who is a previous Watkins Glen race winner.”

John Hunter Nemechek at the NASCAR Cup Series

Death Wish Coffee gave John Hunter Nemechek’s No. 38 Ford Mustang a new look for the NASCAR Cup Series in June 2020. Death Wish Coffee served as the primary sponsor for Nemechek’s Front Row Motorsports entry at the Homestead-Miami Speedway and six other races.

“Death Wish Coffee has been a great partner over the last few years,” said Nemechek. “You’re always glad to see a company like theirs come on board and stick with you as a driver moving up through the ranks. Our Front Row Motorsports team has been really fast lately, and hopefully having ‘The World’s Strongest Coffee’ will give us a boost into victory lane.”

Anthony Alfredo at the Coca-Cola 600

In 2021, Death Wish Coffee fueled Anthony Alfredo in NASCAR’s most grueling race. Racing 600 miles requires a LOT of coffee.

“I’ve been training harder than ever for the longer races in the summer,” said Alfredo. “I’ve been lifting, doing cardio and doing more high intensity workouts. But drinking a cup of Death Wish Coffee—I’ll be ready to race all night. It’s the best partner to have when you need focus and speed for 600 miles at Charlotte Motor Speedway. I’m glad Front Row Motorsports has Death Wish Coffee on our side.”

Alfredo piloted the No. 38 Death Wish Coffee Ford Mustang in the Coca-Cola 600.

“At Death Wish Coffee, we fuel passionate people wherever they go,” said Mike Brown, founder of Death Wish Coffee. “NASCAR has such a passionate fanbase, which is why we love being involved in the sport.”

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