DID YOU FEEL THAT?!
By Sophia Abbasi, Social Media Manager
The soft, melodic sounds of someone whispering. The tingling feeling you get when a drink is being poured over ice. Crunching, sipping, slurping, chewing. Millions of people love it. ASMR, or autonomous sensory meridian response as it’s officially known, has a huge following — it’s growing and it’s making a comeback during quarantine.
ASMR refers to that sensation people get when they watch auditory-focused videos. ASMR video-makers create all kinds these videos, with a focus on soft whispering, eating, drinking, unboxing, touching, tapping, and anything else that makes sound. Those who experience ASMR will tell you that it feels like intense relaxation — like tingles down your spine or heightened senses putting you in a trance. People are even discovering the self-care qualities of ASMR during quarantine.
Just see (or hear) for yourself:
The rustling of coffee beans:
The soothing process of a brew:
A Chemex bloom in the works:
A Death Wish Coffee cold brew being poured over ice: