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What's ASMR and why does it make me feel like that?

DID YOU FEEL THAT?!

By Sophia Abbasi, Social Media Manager

The soft, melodic sounds of someone whispering. The tingling feeling you get when a drink is being poured over ice. Crunching, sipping, slurping, chewing. Millions of people love it. ASMR, or autonomous sensory meridian response as it’s officially known, has a huge following — it’s growing and it’s making a comeback during quarantine. 

A close-up view of brown roasted coffee beans

ASMR refers to that sensation people get when they watch auditory-focused videos. ASMR video-makers create all kinds these videos, with a focus on soft whispering, eating, drinking, unboxing, touching, tapping, and anything else that makes sound. Those who experience ASMR will tell you that it feels like intense relaxation — like tingles down your spine or heightened senses putting you in a trance. People are even discovering the self-care qualities of ASMR during quarantine. 

Just see (or hear) for yourself: 

The rustling of coffee beans: 

The soothing process of a brew: 

A Chemex bloom in the works: 

A Death Wish Coffee cold brew being poured over ice: 

  

Related: Did you know that coffee could do these things?