The 10-year (ish) challenge: Death Wish Coffee Co. edition
By Shannon Sweeney — / Death Wish Coffee Blog
Death Wish Coffee Company: Then vs. Now
It's the end of the damn DECADE! We were all sitting in a meeting one day talking about what we were like 10 years ago and how much things have changed — and then it dawned on us that 10 years ago, Death Wish Coffee didn't even exist.
Photo: A photo of a Death Wish Coffee bag and logo in 2013 vs. today.
Think about it: The coffee that you drink every morning wasn't even created in 2010. And a lot has happened since 2012, the year Mike Brown came up with the world's strongest coffee in the basement of Saratoga Coffee Traders. We had a Super Bowl Commercial, grew our team exponentially, expanded into stores, added cold brew and other products, and even launched coffee into space.
To celebrate the end of the decade, we compiled photos of employees ten years ago vs. now, and Death Wish Coffee then vs. now (8 years ago, but close enough).
Death Wish Coffee website: Then. The green links, the logo, the design — what a time.
Now: Talk about a glow-up.
The Death Wish Coffee Office: Then
When Death Wish first started, all employees fit into one warehouse space.
Now: We've moved offices to Ballston Spa, New York, and our warehouse facility has continually grown to accommodate more and more space.
Then and Now: Mike Brown, Death Wish Coffee founder and CEO
On the left, Mike Brown is pictured in 2013 being interviewed on Good Morning America about the world's strongest coffee. The rest is history!
Then: Eric Donovan, wholesale director, and Teah Teriele, marketing manager. Eric and Teah have been part of the Death Wish team since day one. Here's what they looked like in 2012:
Fast forward to 2019:
Yes, Eric Donovan is just as weird as he was in 2012.
Master Roaster Dave Ferreira:
Master Roaster Dave Ferreira 10 years ago vs. now. In his words, "the glow up is real."
Customer Service Representative Mike Mullin:
Customer Service Representative Mike Mullin ten years ago vs. now. On his hair, Mike said: "Hair typically takes 10 years to migrate from the north part of the head to the southern shores of the chin in the Mullin clan."
Customer Relations Manager Caiden Tuller:
Caiden Tuller, customer relations manager, 2015 vs. now. Still reppin' that black and red! From Caid: "Left: my first couple weeks at death wish, received my first piece of gear. Sept. 2015. Right: last week, an infinite amount of gear later & still looking good."
Content Manager Shannon Sweeney:
Shannon Sweeney, content manager. 2010: High school sophomore who liked to wear fake mustaches. Now: Not a high school sophomore, but honestly still loves fake mustaches. Some things never change.
Direct Marketing Specialist Will Critcher:
Will Critcher, direct marketing specialist, 10 years ago vs now. I — I honestly don't know what's going on in the left photo here.
Jeff Ayers, Broadcasting Manager:
Jeff Ayers, our podcast host and head of broadcasting, 8 years ago at his wife, Tricia's, 30th birthday party vs. now. He's still cheesin' just as hard.
Thomas Dragonette, Senior Art Director:
Ten years ago, Senior Art Director Thomas Dragonette was living in San Francisco, CA. He came to Death Wish and completely transformed our brand.
The Death Wish Team: We've grown from an 8-person team to a 40-person team in just 4 and a half years — and we can't wait to see more growth in 2020!
Cheers to the next decade! We can't wait to see what's in store.
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