The story behind our Rosie the Riveter mug
In 1942, Naomi Parker, a 20-year-old from Alameda, California, went to work at a machine shop at the Naval Air Station in a jumpsuit and heels, with her long hair tucked back into a polka-dot bandana to keep it out of her face. A photo taken of her that day working on an industrial machine was quickly transformed into a national icon.
Naomi is the inspiration behind the famous Rosie the Riveter poster, a piece of marketing used to encourage women in the 1940s to join the wartime labor force while men joined the military.
During the war effort, the percentage of working women in the United States increased from 27 to 37 percent, and by 1945, nearly one in four women worked outside of their homes. Additionally, 350,000 women joined the Armed Services during World War II. This influx of working women inspired future generations of women to do the same, and her symbol is still just as inspirational to women today.
Decades later, Rosie the Riveter's symbolism is as important as ever as women fight for equal pay, equal rights, and more — and this is the exact reason why we wanted to showcase her on a mug.
In 2017, Lisa Wallarab, one of our amazing community members, posted in the Official Death Wish Coffee Community Page that she felt like Rosie the Riveter every morning as she drinks coffee on her way to her factory job. That inspired us to start ideating this mug, taking our time to make sure the execution of it was absolutely perfect.
For the women working long hours on the assembly line, the women fighting for equal rights day in and day out, the women raising strong children while also picking up extra shifts, the women in combat roles fighting for our country overseas, the women proving they deserve a spot at the table each and every day — this mug is for you.
No matter who you are and what you do, let Rosie the Riveter be a symbol of strength, hard work, and empowerment.
An unknown person once famously said "Here's to strong women. May we know them. May we be them. May we raise them." While doing this, we hope that this mug helps you rise above the people who say you can't do something just because you're a woman. Get out there and grind it out — we'll be there to fuel and support you every step of the way.
Our Rosie the Riveter tankard is yellow with a blue Rosie medallion, which also reads "You can brew it!"