For the last year and a half, we have been talking a lot about ourselves. How we won the Big Game commercial, how far we've come since then, and of course how far we have to go. While this has been an important part of getting the word out about Death Wish Coffee, this year, we wanted to turn the spotlight around to you, the people who have supported us and who live with our coffee every day. I hear from people all the time that Death Wish gets them through their tough workday. This message comes from construction workers, nurses, athletes, teachers, musicians and so much more.
This is how #GrindItOut came to be. We know that Death Wish Coffee lives in the day-to-day grind of thousands of people who's stories are unique and important to tell. Whether they are a blacksmith, like Elisa Coakley-Koch, or a boxing coach like Tyrone Jackson, we take each and every one of these stories and our part in them, very seriously. #GrindItOut is a celebration of you, the Death Wish community, and what you do every day.
Over the next several months, we will be showing how our coffee lives through stories of people from all different walks of life who, at the end of the day, are hard workers just like you and me. We hope that you enjoy these stories and share yours with us too using #grinditout on social media.