Hello to all the creative coffee drinkers out there. My name is Thomas, and I am the Art Director for Death Wish Coffee. While the majority of my hours are spent with my face mushed into a giant computer screen, a good chunk is dedicated to shooting photo and video content (something I am secretly passionate about). So, since we now live in a world that is completely immersed in visual stimulation, I thought I would share some tips I've picked up along the way to help you slay the social media world with your images.1. Research, Planning and Inspiration
- BROADER LIGHT SOURCE, SOFTER LIGHT
This is because, with a broad source, light rays hit your subject from many directions, which helps to subtly fill in shadows and give more even illumination to the scene.Try placing your composition next to a window that doesn't get direct sunlight or hang a sheer curtain or thin sheet in front of a direct light source to diffuse light. You will notice more even lighting and softer shadows.
- FRONT LIGHTING DE-EMPHASIZES TEXTURE
Front lighting de-emphasizes texture; lighting from the side, above, or below emphasizes it. Keep this in mind when shooting. If you want a more dramatic feel to your photo, move the light source around. You can see this in real time. Watch the shadows move as you move your light source. Pay attention to the direction, size and intensity of the shadows while doing this. Strong shadows are what emphasize texture.
- LIGHT FALLOFF
The closer your subject is to the light source the faster the light will fall off behind it. In turn, your background will be darker. This is a great way to create contrast in your photographs and create space between your subject and the background.