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Here's a first look at our Memorial Day mug

Memorial Day mug design inspired by nation's veterans

We get to wake up and enjoy a hot cup of coffee because of the sacrifice of so many others — we’re the home of the free because of the brave. And we wanted to create a mug to commemorate the men and women who have served our country.

This was the inspiration behind our Memorial Day mug design (and a matching patch!), illustrated by our art director Thomas Dragonette. When he thought of designing this mug, he wanted to create something that paid respect to all branches of the military.

So when he was looking for inspiration, he thought of military dog tags worn by servicemen and women. For some families, dog tags are all they have left to remember their lost loved ones who made the ultimate sacrifice for our country.

Today and every day, we are so grateful for the sacrifices they've have made. When you drink out of this mug, remember and men and women who fought and made the ultimate sacrifice for our freedom.

Stay tuned for more details on this mug, including a mug style, color, release date, and more. Additionally, we will be partnering with an organization which services our veterans. We will donate a portion of the profits made from this mug — we'll release more details soon!

Related: Death Wish Coffee and the armed forces

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