This cup of coffee costs $75. Here's why.

Would you pay $75 to drink this coffee?

If you think that specialty coffee shops or some big brand names charge too much for a cup of coffee, you might want to sit down for this one. 

Southern California-based Klatch Coffee Roasters recently sold a unique, rare coffee for $75 A CUP. The craziest part? It all sold out.


Photo source: Bloomberg and Jeff Chiu/AP

Earlier this summer, Klatch Coffee offered tasting experiences in San Francisco and gave people the option to have some of the coffee shipped to their homes. But why is it so expensive? 

The coffee shop roasted Elida Geisha 803 coffee beans from Peru, which are sold at $803 per pound. This was the highest price paid for coffee beans at the Best of Panama green auction.

Only 80 pounds of this rare coffee were available to purchase. Klatch bought 10 pounds of this coffee to sell, and boy did it sell quickly. Klatch was the only coffee shop in the United States to buy this type of coffee bean. 

Elida Geisha 803 coffee is a unique coffee from Panama. It's a rare type of Arabica coffee that has origins in Ethiopia, the birthplace of the sacred coffee bean. It's recommended to be served as a black coffee so you can experience the full flavor notes the bean has to offer. 

“It’s the Oscars for coffee! Just like wine, on a scale of up to 100 this coffee got the highest rating ever,” Klatch co-owner Bo Thiara told ABC News. “This coffee is not over roasted like what you get at other places. It’s roasted how coffee used to be roasted back in the day. … The objective [in serving the 803] is to just introduce people to this great coffee.”

Related: What do you think of summer 2019's coffee trends?

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