Inc. article debunks myth that coffee decreases creativity
In 2013, New Yorker reporter Maria Konnikova wrote about how coffee can hinder creativity — noting that its ability to make us focus actually debilitates our ability to think creatively.
In the article, she writes: "Creative insights and imaginative solutions often occur when we stop working on a particular problem and let our mind move on to something unrelated [but] caffeine prevents our focus from becoming too diffuse; it instead hones our attention in a hyper-vigilant fashion."
Caffeine's ability to help us focus is only one health benefit of the drink we've come to love — it also helps reduce our risk of diabetes, Parkinson's, heart disease, Alzheimer's, and more. But hinder creativity? We disagree — and so does this Inc. article.
Contributing editor Geoffrey James debates the conclusion of the New Yorker piece, stating that coffee is enormously helpful during the creative process because it "suppresses unwanted and unnecessary insights and instead helps you focus on the work at hand."
Basically, he states that coffee's ability to help us focus doesn't mean it's hindering our creativity — these things aren't mutually exclusive. In fact, it does the opposite — when we're able to focus, we can clear our mind of distracting thoughts and helps you prioritize the task at hand.
The Death Wish Coffee crew feels the same way — when we're busy coming up with our next product release, marketing campaign, or social media post, we're sure as hell drinking the world's strongest coffee when we do it.
So when you're creating the next big thing, make sure to have a fresh cup of joe with you.
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