What Avengers Endgame means to me and the movie industry as a whole

By Jeff Ayers — / Death Wish Coffee Blog


(Don't worry if you haven't seen it, there are absolutely no spoilers in this!)

There are moments in life, there are events, that when they happen you can't help but feel the weight of them and the importance of being part of something monumental.

Moments like these in cinema go down in history as defining movie-making achievements, many of which forever change the industry. Turning points like when movies turned the corner from silent films to 'talkies,' or from black and white to Technicolor, or the first use of computer-generated graphics in film, all helped usher in new eras in cinematic achievement.

Many times these defining moments come without warning or fanfare, the most famous example being Star Wars, the space fantasy epic shot on a shoestring budget released in 1977. Today, Star Wars is known in every corner of the world, but when it opened, no one believed it would do well, let alone become a pivotal part in cinematic history. This movie has changed cinema forever in the way that we revere movies, the way movies are made, and introduced the idea of creating a franchise where the sum of all the films is larger than a single movie.

(Opening of Star Wars at Mann's Chinese Theater 1977)

We are witnessing cinematic history once again with Avengers Endgame. Box office records and ticket sales aside, this movie changes the game in an unprecedented way.

Never before has there been a movie that draws from over a decade of storytelling and character development across 21 films. Whether you are a diehard fan of Marvel or the casual moviegoer, or even a hater of the superhero genre altogether — you know of the weight and impact this movie holds. It is undeniable in scope and cultural impact on a scale that is unmatched in anything that has happened before it in cinema. And this pinnacle may never be obtained again. 

Avengers Endgame is an important part of movie history for a reason larger than the culmination of all the films that preceded it. This movie is rooted in the universe of stories and characters dreamed up by comic book creators over years and years of storytelling. Stan Lee, Jack Kirby, and Steve Ditko helped shaped the beginnings of Marvel Comics and created many of the iconic superheroes that are now commonplace in pop culture and everyday conversation. 

Jim Starlin created the villain Thanos, who gives all these heroes, and these movies, glorious purpose. When we interviewed Jim on Fueled By Death Cast he talked about the origins of this incredible character: 

"Wouldn't it be kind of fascinated if your Supreme Being, your omnipotent All-Father was insane? And so the whole idea of turning Thanos into the Supreme Being sort of caught my interest, and we just worked out the Infinity Gems to make that work."

(Jim Starlin at the Avengers Endgame premier in Hollywood)

Countless other writers and artists helped shape and mold these characters into a wealth of story arcs and plot points that eventually led to these movies being made by an upstart production company, Marvel Studios. Those early comic books are what sparked the imaginations of future writers and artists, and actors and actresses, and set and costume designers, and directors and producers.

Comics are our own personal Infinity Stones, and we have been gifted that incredible power by a handful of creative people that just wanted to make up entertaining stories. Fans of Marvel Comics have known all along what moviegoers are realizing today — that there are so many layers to these characters and such a vast wealth of stories to draw from and bring to life.

Personally speaking, as a life long comic book fan, I never dreamed I'd see characters like Iron Man, or The Winter Soldier, or Rocket Raccoon larger than life on the silver screen. I never believed that one of the most intricate and incredible stories ever told, The Infinity Saga, would be played out through a decade of blockbuster films.

Comic books have always had the stigma of being 'just for kids' but the writers and artists throughout the years have made these superheroes deal with very adult problems and obstacles, creating relatable stories rooted in humanity within a fantastical superhero setting. 

Avengers Endgame is the cinematic moment of this generation, and whether you love it or hate it, an undeniable historical turning point in movies. It owes it all to the work of comic creators around the world, and fans who have embraced their creations for years. If you go and see this movie in theaters, you will be adding to this cinematic achievement and forever become a part of history. 'Nuff said.

Related: Listen to our podcast interview with Thanos creator Jim Starlin


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